Post-election digital briefing
Money. Platforms.
Political presence.
An independent comparison of party advertising and social audiences.
Select a party to view this analysis from its perspective.
Meta advertising spend
Combined social following
Unavailable
Social media followers & subscribers · 5 platforms (9 Nov 2026)
Advertising: 1 September–6 November 2026Audience snapshot: 9 November 2026
Two different measures of scale.
Advertising: 1 Sep–6 Nov 2026 · Following: 9 Nov 2026
ANC
~2.49m
Combined social following
Meta advertising spending
R376.0–406.0k
Spending bounds · national page
Following45%
Spending13%
DA
~2.15m
Combined social following
Meta advertising spending
R2.24–3.16m
Spending bounds · national page
Following39%
Spending100%
EFF
~5.50m
Combined social following
Meta advertising spending
R162.6–299.6k
Spending bounds · national page
Following100%
Spending9%
ActionSA
~458k
Combined social following
Meta advertising spending
R245.3–539.9k
Spending bounds · national page
Following8%
Spending17%
MK
—
Coverage not verified
Meta advertising spending
Unverified
No matching ads under the requested filter.
Spending covers identified national pages and is shown as bounds. Combined social following sums social media platform followers and subscribers; it is not unique people or reach.